Case Whirlpool

Whirlpool Corporation in Brazil is the home appliance business of Whirlpool SA, a subsidiary of the North American Whirlpool Corporation – committed to being the best kitchen and laundry appliance company globally, continually improving life at home. Leadership in Brands and Products and Operational and People Excellence are the main pillars that represent the essence of Whirlpool.

Whirlpool Highlights:

• Century-old manufacturer of kitchen and laundry appliances (112 years)
• Brazil second largest Whirlpool operation in the world
• 61 thousand employees worldwide, 12 thousand employees in Brazil
• 18 global brands, 6 brands in Brazil (Brastemp, Consul, Compra Certa, KitchenAid, B.blend and Compra Direta Empresas)
• R$1.3BI Invested in Brazil in the last 5 years